Products

Fall down the rabbit hole with NORM's Alice in Wonderland themed freakshake. This powdered milkshake mix is made from freeze dried goat pluck, turkey tail mushrooms, blue spirulina and coconut milk powder. Goat pluck is the liver, lungs, heart and trachea, making it the perfect...

NORM'S duck liver is a freeze-dried, single ingredient powder, perfect for using in place of fresh liver if your pet doesn't enjoy the texture, which is pretty common. The liver is a secreting organ that’s extremely nutritious and duck liver is not as easily sourced as more common options...

Fear and Loathing in Las Vegas is a wild, psychedelic masterpiece, and the inspiration behind this freakshake. This hot pink dream is made from a blend of freeze dried crocodile, pink dragonfruit powder and raw goats' milk powder.  -Crocodile is a very high protein...

  SHORT DATED STOCK - BB May 2025 This powdered milkshake mix is made from freeze dried water buffalo liver, raw goats milk powder and organic catnip.    - Buffalo is a hypoallergenic meat that is high in iron and protein. Liver is an...

  SHORT DATED STOCK - BB SEPTEMBER 2025 NORM's freakshake is a nutritious milkshake mix, made from powdered freeze-dried chicken hearts, raw goat’s milk powder and green spirulina. -Chicken hearts are loaded with protein, B12, iron, zinc & copper. -Raw goat's milk is both...

100% Australian Certified compostable poop bags!  Each box contains 4 rolls, totalling 60 individual bags. 

Ready to serve up a purr-fect breakfast delight? Crafted for the culinary connoisseur in every kitty, this soft & fluffy pancake features a maple drizzle, and is topped with a dollop of butter; a classic combo. Hidden inside this super sweet, handmade treat is...

PetWell diced chicken breast is low in fat and high in protein. The small bite-sized pieces are suitable for cats and small dogs. The perfect size for training treats. PetWell® treats are made from a single ingredient and freeze-dried to preserve raw nutrients and...

Pure and unrefined 100% cold-pressed Australian Hemp Seed Oil.   Containing essential Omega 3, 6 & 9, Hemp Seed Oil is high in antioxidants, aids in supporting Immune system strength and reduces inflammation. A perfect balance of these fats is essential for your pet’s...

Designed for those pals with sensitive tum’s, Digest has been made to help restore gut health and general immunity.  Created by a pet naturopath using only 100% natural, human grade ingredients here in Australia! A natural digestion supplement with a blend of active ingredients...

A natural Hip and Joint supplement, perfect for any pals that suffer pain or mobility issues. Created by a pet naturopath using only 100% natural, human grade ingredients here in Australia! PetWell Mobility can help reduce joint pain and improve mobility, especially for those...

A natural pet supplement specifically created for general well-being and immune support. Created by a pet naturopath using only 100% natural, human grade ingredients here in Australia! This natural muscle and bone supplement is perfect for both Canine and Felines of all ages. PetWell...

Available all year round! Our Sodapup Jack O’ Lantern is made to stuff, freeze & play!  Dishwasher friendly too!

The most kitschy little pair you ever did see!  This set of sugar coat kittens are the sweetest. Predominately white, with pink and brown tinges of colouration on the head and rear. Both kittens have a flower detail on their chest, piercing green eyes...

Simply Seaweed is a dental supplement for dogs and cats. It is 100% Ascophyllum nodosum, a species of seaweed. Simply Seaweed is a natural and easy way to look after your dog or cat’s dental health, that may help with: • Dental maintenance •...

Welcome to the dark side of playtime with the Skeleton Fishy Handmade Catnip Toy! Inspired by the classic fish cat toys (built with a lil twist) is purrrrfect for the feline rebel who loves to explore the shadows. Handcrafted with attitude, the Skeleton Fishy...

The Mandala eTray promotes healthy slower eating, giving you peace of mind and giving your pet a peaceful belly. The Mandala eTray marries the benefits of lick mats with the benefits of a slow feeder bowl.  Slower eating has been proven to be calming and soothing...

Feel the serenity! Bring nature & calm into your home with the Tree of Life Lick eMat! With multiple suction cups on the back, it's so easy to stick to a wall, tiles or your fridge for an enrichment experience. It's great for those...

The Honeycomb eMat is begging to be filled to bring enrichment experiences! The deep hexagonal grooves provide a tantalising challenge for your best friend. Slower eating has been proven to be calming and soothing, may help prevent bloat, improve digestion, better gut health and...

Love is in all year round! 

Our bones lick matt is by far our most popular lick matt! Super easy for cats as the holes aren’t too deep compared to our honey comb and flower lick matt’s.   Freezer & Dishwasher safe too!

That's right, the Zombie eMat meets all the needs your spooky heart so desires! Slower eating has been proven to be calming and soothing, may help prevent bloat, improve digestion, better gut health and obviously make meals last longer. Additionally, slow feeders can help keep...

Arguably the cutest in the collection, the Ducky eMat with full suction is your pal’s new favourite lick mat! With multiple suction cups on the back, it's so easy to stick to a wall, tiles or your fridge for an enrichment experience. It's great...

A great Brain Buster lick mat thats also cute? Um yes please!

The Mandala eTray promotes healthy slower eating, giving you peace of mind and giving your pet a peaceful belly. The Mandala eTray marries the benefits of lick mats with the benefits of a slow feeder bowl.  Slower eating has been proven to be calming and soothing...

The funnest treat dispensing enrichment toy, this one is a winner for every pupper! Dishwasher and Microwave safe.  Size: Regular- 8.2cm x 5.7cm  Large- 11.4cm x 7.6cm 

A fantastic enrichment and chew toy that can be stuffed with your pal’s favourite mixes of foods. Dishwasher and Microwave safe. 

The perfect slow feeder bowl! Giving you the option to either combine foods together or separate them in hexagonal compartments. Each compartment is around 4cm deep, making it perfect for medium-large dogs! Dishwasher safe. 

Your new fav treat dispenser- this toy stands up to even the toughest of chompers!

Balls are a staple for every pet owner, and now we’ve got a super tough one too!